Google and Facebook envision Stories for News, not Social

Usually, stories expose forward the emotion behind dictating the pace of content consumption. Analysis has revealed suggesting both Facebook and Google believe Snapchat’s Stories slideshow format works well for sharing news.

snapchat discover

Since 2015 Snapchat has offered Discover channels for publishers to connect with teens. But the relatively small audience and mobile-only format limit its popularity. Facebook started letting public figures share Stories to their fans, not just friends. Reports are available that Google is preparing soon to launch “Stamp,” which combines Snapchat’s Stories format with Google’s Accelerated Mobile Pages. This feature let news outlets share photos, videos and text that appear in search results, but also can be hosted on a publisher’s website.

“There has been some activity in this area, with an app called Tenly introducing a very similar app. We will have to wait and see if they can make use of their early mover advantage”

Facebook has recently introduced and succeeded extraordinarily popular Instagram Stories and WhatsApp Status products that each see 250 million daily users.

But Facebook Stories make more sense if you think of them as a news-focused complement to Instagram Stories. Instagram is all about visual sharing and has long-forbid links outside of Stories; it hasn’t emerged as a journalism powerhouse.

Google, on the other hand, seems ready to leapfrog past social Stories entirely to focus on Stamp. That may be wise, as it’s historically been terrible at social products like the flopped Google+, Buzz and Wave, plus its mess of fragmented messaging apps. With Google lagging further and further behind in the Stories war, and Snap not keen on an alliance, leaning on its strength in search and surfacing journalism could get it back in the fight. If the two tech giants can popularize this new format, they could lure more publishers to their platforms, gain more data on what people care about and serve more lucrative video ads wherever Stories are shown.

Facebook and Google both know mobile is the future of content consumption. Facebook’s Instant Articles and Google’s AMP load faster than traditional mobile web pages, so fewer people abandon them before reading the articles and seeing the ads. Instant Articles and AMP both mainly port desktop web media into a sleeker, quicker form factor.Stories solve all these shortcomings. They force even graphical approach to news, where the text is broken up by or overlaid on images, and videos are cut as succinctly as possible.

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